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City golf course sees decline in players

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Fewer people have been playing at the Oceanside Municipal Golf Course in recent years, and now the city is going to have to come up with some green to subsidize the operation.

Over the past 12 years, rounds played at the city-owned course have declined by more than half, from about 95,000 in 2003 to about 44,000 last year, city officials said.

That seems to be part of a larger trend in the game of golf, said Doug Eddow, the city’s property manger.

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“We’re doing as much as anybody else, there’s just a limited number of golfers,” Eddow said.

During the City Council’s annual budget workshop held last month, City Manager Michelle Lawrence said the city should earmark about $97,000 in the 2016-17 fiscal year to subsidize the golf course.

The facility has been operating at a deficit the last two years and using reserves from previous years to get by, Eddow said.

For example, in fiscal year 2013-14 the golf course had $1.7 million in revenues but $1.72 million in expenses, for a loss of about $24,000. In the 2014-15 fiscal year, the loss grew to about $150,000. The city didn’t say whether the course is expected to see another shortfall when the current fiscal year ends June 30.

Eddow said he requested the $97,000 for the coming fiscal year in case revenues don’t improve. If play picks up and revenues recover, the golf course may not need to spend the money, he said.

The costs to run the golf course are relatively fixed but revenues can fluctuate significantly. Officials anticipate the number of rounds played will drop by about 1,000 based on recent year trends, Eddow said. Rounds at the course range on average about $30 to $35.

“It’s like flying an airplane,” Eddow said. “There are fixed costs to fly the plane whether there’s two people on board or 200.”

Councilman Chuck Lowery said he was concerned about the falling revenues and is looking into the situation. He said one possible remedy is to raise rates.

“Last weekend, I talked with people who are golfers at the municipal course,” Lowery said. “They told me that compared to the prices that private courses charge, the city could raise the rates by about $5 per round and it would not impact the player’s ability to play.”

On the other hand, Eddow said golf has become a very competitive market because people are using computers and smartphones to compare prices.

Councilman Jerry Kern said the municipal golf course should be seen as a city amenity, such as a park or the municipal pier, which cost money to maintain and provide to the public. But if the golf course continues to lose money year after year, it will be up to the council to decide whether to continue to subsidize it, Kern said.

“We’ll have to see what happens,” Kern said. “I don’t know what our options are. If we closed the golf course and turned it into a park, we’d still have to pay for water (or) the decision may be that it’s a public benefit and we keep it.”

Golf courses throughout the county have struggled to attract new players in recent years. Since 2012, courses in Bonsall, Fallbrook, Escondido and Rancho Peñasquitos have shut down, and others could soon follow.

In March, the Fallbrook Golf Course closed after a 56-year run. The owner said earlier this year that course revenue sunk to about $500 a day, which barely covers the cost of its ground crew.

San Diego city-owned golf courses are a mixed bag financially, according to a recent report from that city’s audit committee. The report found the Balboa Park and Mission Bay golf courses lose a combined $2 million annually, while a third city-owned course — Torrey Pines — turns a $6 million profit because of its popularity with tourists.

Three years ago, Oceanside brought in new managers to run its second municipal golf course, the former Center City Golf Course near Oceanside Boulevard that had become blighted and rundown.

The new company — run by longtime North County businessman John Ashworth and his partners David Emerick and Geoff Cunningham — quickly started on $3.6 million in improvements including a revamped clubhouse and new golf carts.

The name of the venue — which most locals years ago dubbed “Goat Hill” — was officially changed to Goat Hill Park, with a motto of “world class, working class.”

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